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NEWS & UPDATES
The importance of trade marks in football – controlling brand value & avoiding own goals
"Some people believe football is a matter of life and death. I am disappointed by this attitude. I can assure you it’s much much more...
ONE OF THE WORLD’S MOST LUCRATIVE INDUSTRIES – THE TRADE IN COUNTERFEIT SPORTS GOODS
Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and...
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