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NEWS & UPDATES
The importance of trade marks in football – controlling brand value & avoiding own goals
"Some people believe football is a matter of life and death. I am disappointed by this attitude. I can assure you it’s much much more...
ONE OF THE WORLD’S MOST LUCRATIVE INDUSTRIES – THE TRADE IN COUNTERFEIT SPORTS GOODS
Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and...
An overview of ICANN’s gTLD Programme: what do sports brands need to consider to protect their brand
How do you calculate the market potential for a sports domain such as .CRICKET, .FOOTBALL, .RUGBY, .BASKETBALL, etc? According to one of...
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