ABOUT US
Combining expert knowledge with in-depth understanding of the Client's needs
Pit Stop Brand Consultancy is a one-stop centre of expertise in the field of brand protection and the trade marks that represent your business.
From helping you register your first trade mark to get your business on the map, or providing you with an armour plated strategy to stop your business from being infringed or your event from being ambushed we have the skills and knowledge to make sure you achieve cost-effective and time-critical results.
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We offer innovative and tailored advice allowing your business to stand out from the crowd while avoiding the pitfalls and threats that can damage an aspiring or established brand.
By providing a health check on your Intellectual Property Rights portfolio and taking the time to understand your business we can make sure that you own what you think you own and also that you own what you should own to protect your commercial activities and online presence.
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Whether you are taking the first steps in building a brand and securing IP protection or you need help fighting the counterfeiters or copycats who wish to trade off your success our know-how, creativity and targeted action will strengthen the armoury of rights you can rely on to protect your brand and make them work for you to enhance brand initiatives and put a stop to infringements.
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The best way to protect your brand is to use it. Future proofing or troubleshooting we can make sure you have a strategy that keeps you ahead of the game and enables you to combat any challenge that threatens to derail your commercial success and reputation.
They say imitation is the biggest form of flattery but your brand and trade marks define who you are so don't let someone else steal your identity or ambush your business, event or success. Let us help you to PROTECT, CONTROL, GROW & ENJOY the rights that safeguard your business. Protecting and enforcing Intellectual Property Rights is our business and we want to help your business.
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Pit Stop Brand Consultancy can get you to the start grid and will keep your business on track to achieve success., growing your fan base along the way.
Pit Stop Team
Build, Repair, Refuel your brand and get back on track!
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Read about our expertise below and what we can do for you and your brand.
BRAND PROTECTION - CLEARANCE & REGISTRATION
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Identifying the trade marks and brand(s) that define your business can be harder than imagined.
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If you want to know if you are free to use a mark and adopt it as your own we can provide clearance searches prior to making an application and provide strategic advice on where and what you could/should register considering the needs of the business, finances and future plans.
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We can help you overcome obstacles along the way and strengthen the armoury of rights that will safeguard your commercial activities from the threat of imitation.
ONLINE PROTECTION
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Your online presence will support your business and allow you to promote and commercialise your business to the world. Securing domains names & social media accounts, navigating the online space and marketplace can be a minefield. We can help identify, target and secure the rights that will become the digital footprint to support your business.
We know domain names, gTLDS, and tweets like the back of a virtual hand and can help make sure your digital footprint really does leave an imprint.
Whether you just want to register a domain name or promote you business on instagram we have the know how and where to.
HEALTH CHECK OF INTELLECTUAL PROPERTY RIGHTS (IPRs)
Registration of rights, Trade Marks or otherwise, is often the first step in announcing that a particular mark will represent your business. We offer a complete health check and maintenance service for the life cycle of rights from Application to Registration and anything in between. This includes advice and guidelines on the correct use of your IPRs and how to safeguard them from third party attacks or challenges.
We can help plug the gaps and grow your protection as your business grows.
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Watch Surveillance - We can help set up surveillance and monitor third party applications to identify and react with targeted action to applications/registrations that sail too close to the wind.
BRAND INITIATIVES
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The best way to protect the rights you own is to use them and to use them in the right way.
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We can help identify marketing and promotional initiatives that bolster the rights you rely on and help bring them to life to strengthen your brand increasing brand awareness, distinctiveness and notoriety.
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Our unique approach to creating brand legends, marketing campaigns and event management experience can help your brand become unmistakable and robust enough to weather any challenge.
SECURING PARTNERSHIPS
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Utilising unique experience and understanding of brand collaborations, commercial sponsorship and activating partnerships we can help rights owners find the right partners to work with and advise on the bespoke initiatives to ensure activations work for all parties for maximum impact and added brand value.
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INFRINGEMENTS - TROUBLESHOOTING
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When you rights are infringed you need to know what options are available to you to stop the infringement.
We can help you assess the threat, the urgency of any response and target the infringement to put a stop to the threat and prevent damage to your business, reputation and finances using tried and tested expertise that has been put to use all over the world in order to take appropriate measures that are cost effective and just plain effective.
FIGHTING COUNTERFEITS
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If you can make it ...they can fake it.
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We can help with your strategy to disrupt and target the counterfeits and counterfeiters that are damaging your business, your brand and your profits.
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From Online Takedowns, Delisting to remove infringing goods for sale online or undertaking raid actions on the ground to target factories or bootleggers selling counterfeits we can help bring the fight to the counterfeiters.
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With expertise and experiences of registering rights with Customs all over the world we can make life easier for Customs Authorities and customers alike to help them spot the fakes by working with you on anti-counterfeiting projects to make sure counterfeits never make it to the marketplace.
AMBUSH MARKETING
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Also known as parasitic or guerrilla marketing ambush marketing refers to a business' attempts to attach itself to an event suggesting an official endorsement or sponsorship that does not actually exist.
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The face of ambush marketing has changed and increasingly this form of marketing takes place online and without an obvious legal recourse. With years of experience and circumspect common sense we can make sure that your business is not caught napping and able to react appropriately to any attempt to ambush.